Product Manager Martech
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Job description
# Product Manager Martech # (m/f/d) Freelance/temporary employment for a project Zug Start date: asap Reference number: 898128/1 ### Responsibilities ### * Responsible for the entire product lifecycle-from defining the long-term vision and market strategy ("The What") to leading the tactical execution and sprint delivery ("The How") * Define and communicate the product vision and long-term roadmap for Martech ecosystem and be the end-to-end champion of our marketing technology solutions * Conduct research on marketing trends, API integrations, and the competitive landscape to ensure product-market fit * Partner with the Business Owner to ensure the product delivers measurable ROI and supports the company-s broader financial objectives * Own the end-to-end backlog; draft, refine, and prioritize user stories to ensure the development team has a clear path for every sprint * Lead sprint planning, define sprint goals, and participate in daily stand-ups to unblock the Scrum team and ensure timely increments * Translate marketing requirements into clear technical specifications * Serve as the primary liaison between Marketing/Sales stakeholders and the technical development team * Validate that every product increment meets the "Definition of Done" and fulfills the strategic intent established in the roadmap * You will serve as the single point of accountability, ensuring that Martech stack is strategically aligned with business goals while maintaining a high-velocity, high-quality development output ### Profile ### * Minimum Bachelor's degree in a relevant field * Previous experience in marketing platforms and product ownership * Professional experience within Martech * Proven ability to balance high-level strategic thinking with meticulous, detail-oriented execution in an Agile environment * Strong understanding of the marketing technology landscape and data privacy regulations (GDPR/CCPA) * Expert-level experience with Scrum frameworks, backlog grooming, and product management software * Ability to discuss API capabilities, data schemas, and system architecture with engineers while explaining business value to business leaders * Strong capability to use data and customer insights to make prioritization decisions * Fluency in English required, German is an advantage ### Benefits ### * Dynamic and innovative market environment * A very renowned company
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