PR & Social Media Project Leader Swiss Market 100%

Job description

## Introduction de la société ## At Swatch, we thrive on surprise. Whether it-s with our collections, action sports or artistic collaborations, we don-t stay inside the box. We-re here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That-s what we do best, and that-s what we-ve done since 1983. Our team is a collective of passionate people, headquartered in Switzerland and present worldwide. We are visionaries and revolutionaries - unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we-re more than just a watch company. Are you one of us? Join our team. To reinforce the advertising team at Swatch Headquarters in Biel/Bienne, Switzerland, we are currently searching for a: **PR & Social Media Project Leader Swiss Market 100% (w/m)** ## Description du poste ## * Develop and implement local PR, influencer and social media activities in line with global communication objectives to further strengthen Swatch's visibility and cultural relevance across Switzerland. * Build and maintain strong relationships with journalists, media partners, influencers and content creators. * Act as the market's primary media contact, managing all media inquiries, interview requests, product loan requests and press relations activities. * Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events and brand initiatives. * Manage influencer partnerships from identification and briefing through execution and performance reporting. * Create, adapt and coordinate engaging content for local social media channels in line with global brand guidelines. * Plan and execute media events and influencer activations. * Monitor media, consumer and social media trends, translating insights into communication opportunities. * Collaborate closely with internal stakeholders, external business partners and international teams to ensure consistent and impactful communications. * Manage assigned budget and report on business impact/ROI. ## Profil ## * Bachelor-s or master-s degree in communications, marketing, or related discipline. * 4-7 years in PR or external communications, ideally in agency environment and/or consumer brands ## Compétences requises ## * Successful track record in pitching and placing stories with top tier media. * Extensive network within the Swiss media and influencer landscape and a passion for trends, storytelling and brand building. * Strong networking mindset, with a passion for building authentic relationships with journalists, influencers and industry partners, and representing the brand with confidence both online and in person. * Ability to work well in extremely fast-paced environment with high volume projects and quick turn-around. * Ability to handle multiple projects, coordination with various departments both internally and externally, with the flexibility to re-prioritize when needed, keeping timing, quality, and budget in mind while driving projects forward pragmatically. * Strong attention to detail combined with an organized, reliable, flexible and team-oriented mindset. ## Langues ## * Native German speaker (Swiss German preferred) with excellent writing and communication skills; fluent French and good English. Italian is a plus. ## Personne de contact ## If you feel this challenging opportunity meets your profile and expectations, please click on the APPLY link to send us your CV in English or in German and work certificates. **SWATCH Ltd.** Human Resources Nicolas G. Hayek Strasse 1 CH - 2502 Biel/Bienne Job location Rue Nicolas-G-Hayek / Nicolas-G-Hayek-Strasse 2502 Biel/Bienne (Bern) Switzerland Company address Swatch Ltd Nicolas G. Hayek Strasse 1 CH-2502 Biel Apply for this job Share this job offer * * * * *