Data Scientist Marketing Automation (m/w) 80 - 100 %

Job description

Join Valiant, a leading Swiss financial services provider. This role offers a unique opportunity to impact marketing automation. Tasks Oversee data collection, analysis, and interpretation for clients. Collaborate with campaign managers to identify target audiences. Develop scoring models and KPIs for marketing success. Skills Experience in Business and Customer Intelligence, BSI.CX preferred. Strong analytical skills with a focus on business impact. Excellent communication and teamwork abilities. This job ad was AI-translated from German. See original About the job Simplifying together. In this role, you are responsible for the entire process of data collection, analysis, and interpretation for existing and potential customers. You translate data-driven insights into concrete recommendations for action and thus drive the further development of marketing automation. Through data-driven personalisation, the role strengthens the effectiveness of campaigns and makes a central contribution to market success. You will work closely with campaign managers, understand needs, and support targeted audience selection conduct ad-hoc analyses, visualise data clearly, and derive recommendations for action develop the scoring model for marketing automation together with the team and other departments measure, build, and further develop relevant KPIs to monitor the success of marketing activities in the context of marketing automation accompany projects throughout their entire lifecycle from a data-driven and customer-centred perspective proactively contribute your own ideas and work closely and cross-functionally with the Competence Center Data & Analytics, marketing communication, sales units, and IT to develop innovative and efficient solutions assist in the conception and implementation of marketing automation campaigns You bring several years of experience in business and customer intelligence as well as handling BSI.CX and possibly other data systems ideally some initial experience in "Customer / User behaviour" and predictive analytics as well as knowledge of Finnova is an advantage understanding of marketing KPIs, customer journeys, and campaign logics initial experience in interdisciplinary, virtual teams as well as in data visualisation and storytelling analytical thinking with a clear focus on business impact and a data-driven mindset strong communication and teamwork skills as well as an independent, structured, and goal-oriented working style About us Valiant is an independent Swiss financial service provider operating exclusively in Switzerland. It offers private customers and SMEs a comprehensive, easy-to-understand range of financial services. Valiant is locally anchored in the following 15 cantons: Aargau, Basel-Landschaft, Basel-Stadt, Bern, Fribourg, Jura, Lucerne, Neuchâtel, Schaffhausen, Solothurn, St. Gallen, Thurgau, Vaud, Zug, and Zurich. In addition, it is present throughout Switzerland thanks to innovative digital services. Valiant has a balance sheet total of 38.2 billion Swiss francs and employs around 1200 staff – including over 70 trainees.