CRM- Spezialist/in (80-100%)

Job description

Join a vibrant company focused on enhancing customer experiences. Enjoy a dynamic work environment with great benefits! Tasks Develop and implement CRM strategies for optimizing the customer journey. Manage and enhance the loyalty program to boost customer retention. Lead multi-channel campaigns with performance monitoring and coordination. Skills Completed education or training in a relevant field is preferred. Strong understanding of CRM strategies, personalization, and customer journeys. Analytical skills with experience in reporting and campaign optimization. Your area of responsibility Development and implementation of CRM strategies to optimize the customer journey in coordination with internal interfaces Support and further development of the loyalty program to increase customer retention and customer lifetime value Optimization of segmentation and personalization of marketing measures Design and management of multi-channel campaigns (CRM, newsletter, Meta, SEA) including partner coordination and performance monitoring Management of CRM projects including reporting, analysis, and continuous optimization Collaboration with data analysts to evaluate customer behavior and customer value Coordination of operational teams to handle customer inquiries as well as co-responsibility for the back office (phone, email inboxes) Planning and support of customer events including new formats for target group addressing and brand strengthening What you bring Completed training or studies, further education in the field is an advantage Very good understanding of CRM strategies, segmentation, personalization, and customer journey Know-how in Microsoft Dynamics CRM (Dynamics 365) desired Strong customer orientation with a good understanding of CRM strategies and practices Analytical strength as well as experience with reporting, performance analysis, and campaign optimization Affinity and interest in the casino experience world, as well as customer support Organized and independent working style Good German and English skills, additional languages are an advantage Impeccable reputation (criminal and debt register extracts will be requested before contract conclusion) What we offer Varied activity in an extraordinary environment Future-oriented corporate culture and modern infrastructure Market-based remuneration, staff restaurant, and other fringe benefits Flexible working hours Collegial and multicultural team Employee social club with regular events Participation in health-promoting activities and other recognitions Job-specific training opportunities We look forward to your application.