Head of Content & Strategy · Co-Lead \BUZZ (80–100 %)

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This job ad was AI-translated from German. See original About the job Become part of the crew TBWA\Zürich is one of the leading creative agencies in Switzerland. We don’t do things by halves – “The Disruption Company” is our statement to the market and our skull symbol for our claim: unconventional, collaborative and always pushing the boundaries. You want to co-lead a Social Media Unit, combining strategy and content at the highest level – and not just direct, but also conceive, write and co-produce as part of the team? Then you are right with us. The Social Media Unit \BUZZ is looking immediately or by arrangement for a Co-lead with a hands-on mentality: You take strategic responsibility for our social media mandates. You think in platforms, target groups and impact – not in posts. You lead a team of strategists and creators, advise our clients and set the standards by which our work is measured. Strategic & conceptually strong: You develop social media strategies for our key clients – from platform logic through content frameworks to success measurement. Confident at C-level: You lead and coach a growing team, build processes that enable creativity rather than hinder it, and represent our work in pitches and on stages. Platform understanding: At the same time, you keep an eye on the market: new platforms, formats, tools and shifts in user behaviour – and translate them into concrete recommendations for our clients. Swiss subculture in your blood: You know the codes, communities and peculiarities of the Swiss online world. At least 5 years of experience in social media strategy, ideally some in an agency or consulting role Experience in leading teams and advising demanding clients You have a clear vision, define tone and look per brand and ensure that content generates attention and impact. You possess a very good sense of trends & pop culture affinity: An analytical mind paired with creative instinct – you can read data as well as recognise trends before they become mainstream A deep understanding of relevant platforms (Meta, TikTok, LinkedIn, YouTube) – including their algorithms, creator ecosystems and advertising logics You present convincingly, present strategies, pitches and workshops at the highest level and also conduct delicate discussions with clients with clarity and substance. Linguistically proficient: You master German and English confidently, French is a plus. A dynamic and motivated team that rocks Location is directly on Lake Zurich Not a run-of-the-mill job, 40-hour work week A key role with real scope for design and short decision-making paths Exciting clients and projects Then apply immediately via the button, we look forward to hearing from you. If you have any questions, feel free to contact Huma at +41 44 913 31 11. Our application process Profile check: We briefly scan your CV and if you pique our interest, a concise introductory call follows. Deep dive: In the first meeting, we go in depth and find out if we harmonise with each other. Team vibe: Finally, you get to know our team – because only if the vibe is right, are we all happy!