Digital Analytics & Tracking Specialist (m/w/d)

Description du poste

This job ad was AI-translated from German. See original Job summary Show Join the Red Cross as a Digital Analytics & Tracking Specialist! Make a meaningful impact in a supportive environment. Tasks Oversee web analytics, reporting, and tracking for user behavior. Ensure data privacy compliance while implementing tracking systems. Analyze web data to provide actionable insights for strategies. Skills Bachelor's degree in IT, Data Science, or related field required. Proficiency in GA4, SQL, and data visualization tools essential. Strong analytical skills and attention to detail are a must. About the job Digital Analytics & Tracking Specialist (m/f/d) Join us in advocating for a more humane world! The department Digital Solutions, Data Management Division MK is looking for a personality as a Digital Analytics & Tracking Specialist (m/f/d) 80% immediately or by arrangement. In this role, you are responsible for the further development of our digital analytics and tracking landscape, ensuring reliable and data protection-compliant tracking, and making the digital impact of the Swiss Red Cross usable with meaningful reporting and analyses. What you can achieve Responsibility for web analysis, reporting and tracking (GA4, Looker Studio, Grafana): development of dashboards, analysis of user behaviour, customer journeys and performance Definition, technical implementation and quality assurance of tracking including data protection and consent requirements according to nDSG (e.g. consent mode, cookie banner) Analysis, interpretation and clear presentation of web and usage data including derivation of concrete recommendations for action for operational and strategic issues Data-driven planning, control and optimisation of the Swiss Red Cross's digital activities Consulting and support of internal stakeholders and Red Cross member organisations: analysing requirements, deriving measures and accompanying implementation; central contact person (SPOC) for web analysis and tracking including coordination with agencies Further development of the analysis and tracking landscape, including data architecture, reporting systems, tracking setups and A/B testing What you bring with you Completed university of applied sciences or college degree in computer science, business informatics or related field with a focus on statistics/data analysis; further training in data science is an advantage Several years of professional experience in web analysis, tracking implementation as well as in building and operating dashboards and reporting Confident handling of GA4, tracking concepts, SQL as well as modern analysis and visualisation tools Basic understanding of cloud data platforms (e.g. Snowflake) and CRM data structures (e.g. Salesforce) is an advantage Strong analytical skills, high data affinity as well as confidence in dealing with complex data and customer journeys High quality and service orientation, flexibility and resilience as well as a cross-team, independent and goal-oriented way of working Excellent German skills (C1/C2) as well as good French and English skills (B2) What to expect from us Unusual field of activity with plenty of scope for design in a modern analytics and data landscape (including GA4, Looker Studio, Grafana, Snowflake, dbt) Collegial and appreciative working environment Modern office premises within walking distance of the station Possibility for part-time remote work How to join us We look forward to receiving your complete online application (cover letter, CV, references and diplomas) addressed to Ms Doris Goldschmid. We only accept direct applications.