Brand Manager – Europe Travel Retail

Description du poste

LOCATION Geneva RESPONSIBILITIES: 1. Sales & Marketing Support Act as primary marketing partner to Sales team and retailers Coordinate creation and distribution of marketing assets (catalogues, visuals, toolkits) Manage POSM development (design, production, and deployment) Support digital activations and share global social media assets Monitor product shipments, samples, and marketing materials distribution Conduct market visits, analyze performance, and recommend action plans Manage marketing expenses (PO creation and invoice follow-up) 2. Promotions & Activations Management Lead end-to-end execution of promotional campaigns (HPP, SPP, events) Align with cross-functional teams on objectives, mechanics, and assortment Ensure flawless implementation across all touchpoints (retail, digital, training, GWPs) Coordinate agencies/decorators and oversee in-store installations Track performance and share learnings and best practices 3. Forecasting & Planning Collaborate with Sales Team to define promotional forecasts and optimize profitability Manage innovation forecasts and volume planning processes, ensuring timely delivery 4. Merchandising & Retail Excellence Support counter design development, production, and installation Define and share planograms and visual merchandising guidelines Develop seasonal merchandising strategies (including lightboxes and animations) Ensure excellence in permanent and temporary retail executions 5. Cross-functional Coordination & Meetings Participate in key business meetings (S&OP, Forecast, Feeder meetings) Prepare marketing presentations and best practice sharing Support major industry events organization (e.g. TFWA Cannes) KNOWLEDGE, SKILLS AND ABILITIES Languages: Fluent in English and French; Spanish is a plus Strong organizational and project management skills, Excellent communication and stakeholder management, Ability to work in a fast-paced, international environment Proactive mindset with strong attention to detail Technical / Software Skills: Proficiency in Microsoft Excel and PowerPoint Success Indicators: Timely and effective support to Sales and partners On-time, high-quality execution of promotions and retail activations Accurate and timely forecasts and management Consistent excellence in retail execution and merchandising QUALIFICATIONS Education: Bachelor’s or Master’s degree in marketing, Business, or a related field Experience: Minimum 5 years’ experience in Travel Retail (TR) marketing within the beauty or fragrance industry